PR Crash Course Workshop
Learn how to PR your brand & generate publicity
I'll be teaching you the PR essentials and how you can secure publicity for yourself in print, or online, or even get booked for an interview on radio, TV or podcasts.
PR is critical for creating Brand Awareness, Credibility and Build Trust and Connection with your target audience.
What you will learn:
✔️ PR Strategy Essentials:
Learn the PR lingo & understand what strategic PR campaigns entail
✔️ How to create your Brand Media Kit:
Learn what material is essential for generating publicity for your brand
✔️ How to pitch and secure publicity:
A step by step guide that covers how to pitch, follow up, and secure publicity for you and your brand
✔️ Approaching and managing effective Influencer Partnerships: How to approach influencers, what to include in the proposal and how to negotiate fees
- Receive checklists and guides to implement PR successfully
- Done-for-you Influencer Partnership pitch email
- Done-for-you PR pitch email
- PR Press Release Template
I am a Digital Marketing Strategist and Podcast host, with over 14 years of international PR, Digital Marketing and Social Media experience and 7 years of starting and running a boutique PR agency in Cape Town.
I founded Stream in 2020, after selling my PR agency, to pursue my passion of helping start-ups and solopreneurs Accelerate Brand Awareness and scale their businesses online, through specialised Workshops, Online Courses, and 1:1 Strategy Consulting.
I run Stream alongside my other business, wellnessinthecity.co.za which started in 2015 as a marketing platform for lifestyle, travel, and wellness brands which I run with my business partner; Nicole van der Spuy.
Some of the brands I have worked with since 2007
What workshop attendees had to say...
Entrepreneur & Skoonma Clothing Creative Director
Not only do I love all the Stream courses but Marisa is just such a delightful person and makes the whole experience just so much better. I learnt so much from her, and am grateful for her mentorship and incredible passion for the field.
Founder of The Digital Collar
Social Media Agency
This was a "crash course" but felt like so much more than that! Marisa's knowledge and experience shone through throughout the workshop and I really took away so much valuable information and tips.
Courtney de Klerk
All of Marisa's courses have left me speechless, they have given me so much knowledge and guidance with my brand and moving forward in myself as well. She is so giving and so intentional with all the resources she gives after all the workshops and they are always so helpful.
Copywriter and Founder of Jamii
I honestly did not know that so much useful info could be squeezed into such a short amount of time, but I feel like I have learned SO MUCH! Super informative and highly recommended!
Marisa's PR workshop was honestly such a revelation. I never really thought that PR was something that was applicable to my business, but learning from Marisa and getting to know exactly how PR works, has opened up a new way of thinking and sparked so many marketing ideas!
For Free Tips & Training Videos
Join my Private Facebook Group and be a part of the growing community of Entrepreneurs and SME's who are serious about building successful businesses!
Your 2021 Content Creation Guide
Covers 12 months of suggested themes and awareness days that will help you outline newsworthy angles for your Social Media, Marketing, and PR strategies!
The Top Tools I Use Daily
Download the free PDF listing the Top Tools I can't go a day without!
I wish I knew about these Apps and Platforms when I first launched my business!
Done-for-you Email Subject Lines
Stop putting it off, and get into the habit of connecting with your audience!
Brands that leverage email marketing effectively can benefit from HIGHER sales!